The Dream Of is a holistic wellness space based in London, founded by intuitive practitioner, Vickie Biggs.
Vickie approached me with a strong vision for The Dream Of. Her passion for holistic healing – and creating a safe space to do so – directly informed the strategic approach and aesthetic direction of The Dream Of’s visual identity.
To create a warm and welcoming tone, I designed a powdery soft color plan, a characterful wordmark, and a minimalistic grid system to add a touch of structure and sophistication.
I worked closely with photographer, Megan Cullen, to build a supllemental photographic campaign, with the aim of emphasizing the natural elements and physical modality of Vickie’s holistic practice.
Vickie approached me with a strong vision for The Dream Of. Her passion for holistic healing – and creating a safe space to do so – directly informed the strategic approach and aesthetic direction of The Dream Of’s visual identity.
To create a warm and welcoming tone, I designed a powdery soft color plan, a characterful wordmark, and a minimalistic grid system to add a touch of structure and sophistication.
I worked closely with photographer, Megan Cullen, to build a supllemental photographic campaign, with the aim of emphasizing the natural elements and physical modality of Vickie’s holistic practice.
