ANDREA BALENCY
+ Visual Identity
+ Campaign Strategy
+ Creative Direction
+ Styling & Makeup
Team
Natalia Stuyk
Sam Coldy
Press
Dazed
+ Campaign Strategy
+ Creative Direction
+ Styling & Makeup
Team
Natalia Stuyk
Sam Coldy
Press
Dazed
The campaign strategy & visual identity for Andrea Balency’s EP, Volcano, was was designed in collaboration with the artist to best illustrate her inspiriation for the album, cellular fusion and division.
The “cell” is a spherical extrusion of a press shot from her previous body of work. This process allowed for aesthetic cohesion with earelier releases whilst providing a clear expression of her growth as an artist.
The video for the EP single, Waterfalls, provided a more complex outlet to explore the artist’s inspiration. The aim was to build something dynamic and tumultuous in order to replicate the cellular processes at a larger scale.
The waterfalls video & animated press shots were made in collaboration with animator & director Natalia Stuyk, producer Posy Dixon and photographer Sam Coldy.
The “cell” is a spherical extrusion of a press shot from her previous body of work. This process allowed for aesthetic cohesion with earelier releases whilst providing a clear expression of her growth as an artist.
The video for the EP single, Waterfalls, provided a more complex outlet to explore the artist’s inspiration. The aim was to build something dynamic and tumultuous in order to replicate the cellular processes at a larger scale.
The waterfalls video & animated press shots were made in collaboration with animator & director Natalia Stuyk, producer Posy Dixon and photographer Sam Coldy.
